Day three in New York City was all about MOSCOT Eyewear for team Hitchcock Madrona. We sat down with Alexandra Scherk (a Moscot on her mother’s side) and Harvey Moscot, a fourth generation MOSCOT owner. During our meeting we all realized that MOSCOT and Hitchcock Madrona, as companies, have a few integral philosophies in common. Both brands highly value family and are both truly family run. Theirs is a company that has been passed down five generations and Dustin and I are, as you know, cousins. We also bonded over our shared passion for consistent and definitive branding. MOSCOT has maintained it’s brand integrity for over 100 years. If that isn’t inspiring for beginners (we felt like beginners compared to their rich history!) I don’t know what is! Harvey also respected the quirk and whimsy of our interiors concepts and window displays. They do a similar presentation in the windows at the original MOSCOT store on Orchard & Delancey.
We are approaching MOSCOT headquarters.
MOSCOT was started in 1915 by Eastern European immigrant, Hyman Moscot. Hyman sold eye glasses from a push cart until his son Sol joined the business in 1925 (at 15!) and helped run the first retail store located at 94 Rivington Street. MOSCOT moved to their home and current location in 1936 at Orchard & Delancey. The headquarters that we visited was opened by the fourth generation owners in the early nineties.
Ali helping us decide on the perfect frames.
Dustin and I in our new frames. Thank you!
We are strictly carrying the MOSCOT Originals line. Here is a description of the line (from moscot.com): “The MOSCOT Originals Collection, based on styles from the MOSCOT archives from 1930-1970, celebrates the classic good looks and timeless design born in decades past. The eyewear retains the authenticity of the original frame styles including real glass lenses in the sunglasses, traditional hardware, and lens colors that precisely duplicate the true old school colors first fabricated by the Company in the 1940s. The faithfully reproduced Collection is available as ophthalmic eyewear or sunglasses, with or without a prescription, in a variety of frame and lens color combinations and sizes.”
Dustin in the MOSCOT headquarters retail store.
About the brand (from moscot.com): “MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand beloved by fans worldwide, MOSCOT remains, at heart, a neighborhood optical shop.”
Admiring my new specs!
Thank you so much Ali and Harvey! The lenses for our order are being cut this week and all 48 pair will ship out next week. I can’t wait to announce their arrival! MOSCOT has agreed to do custom “plano” lenses for our frames (Japan and Hitchcock Madrona only – whoo hoo!) so that you can wear them for fashion. You can still, of course, take them to your optometrist and fill them with your prescription. We will also be getting the MOSCOT Originals line in sunglasses. I WILL be buying another pair of frames when they arrive – I need brown/tortoise too!
We were up bright and early (well, 9:00 am) on day two to visit the famous Opening Ceremony showroom. We work with Opening Ceremony on Pamela Love Jewelry and Venessa Arizaga. The space is beautiful and overflowing with creativity. Opening Ceremony is a showroom that loves to represent and support emerging artists and bring them national attention and distribution. Basically, they are cooler than cool.
Working with our lovely account executive Angela on a new Pamela Love collection.
Our Pamela Love picks!
Up next – Venessa Arizaga! This collection is so up my alley – pearls, black woven cotton, and chain. Yes – please!
One of my favorite pieces from Venessa Arizaga’s spring 2013 collection. We are only getting one. Who will be the lucky lady??
Proper NYC lunch (this is actually day one – I’m cheating).
Our next meeting was at Eddie Borgo – we are so excited to start carrying his jewelry line. I am sure you have seen his work in a million editorial photo shoots in several national magazines. He was nominated for the Vogue CDFA Fashion Fund Award in 2010 (he got runner up!). Then a year later he won the CDFA Swarovski Award for innovation in accessory design. His work is edgy yet timeless, sophisticated yet whimsical.
His website describes his esthetic perfectly: “THE EDDIE BORGO COLLECTION IS A STUDY IN TRADITIONS; AMERICAN COSTUME JEWELRY, THE HISTORY OF ROCK AND ROLL, AND THE HERITAGE OF NEW YORK CITY. EDDIE BORGO BRINGS NEW ENERGY AND A MODERN POINT OF VIEW TO THESE ESTABLISHED THEMES, FUSING HIGH END AND STREET IN EVERY PIECE HE CREATES.”
We will be carrying his spring 2013 line as well as a group of pieces from his classic collection – cone bracelet, anyone??
A shot of his spring/summer 2013 inspiration board in his studio. 1990’s Linda – does it get better than 1990’s super models?
Sanae, Dustin, and Kara at Eddie Borgo.
Then for some down time, a stop at our FAVORITE NYC spot – the Double RL store in Soho. Probably the high point of our trip was an exclusive tour of the Double RL showroom at Ralph Lauren headquarters on Madison Ave. It was so thrilling and inspirational. Thank you again to our people. We love you Merry, AC, and Andrew!
What happened inside?? We will never tell!
I HEART NEW YORK
Sterling silver chain and solid 18k gold heart necklace by Hitchcock Madrona. I have not taken this necklace off since it was made from my design. It is a prototype but with all the positive reactions I have gotten it is in production! I am totally loving the whimsy of the tilt in the heart – sometimes it is up but most of the time it is to the side. I am not sure where I got this idea; usually I don’t care for hearts (on jewelry).
It is time again for New York City! We are off tomorrow morning (up at 5:00 am!) for spring/summer 2013 showroom visits. I have booked seven meetings in three days with all of our NYC jewelry designers. We can’t wait to view new collections from: Pamela Love, Venessa Arizaga, Michael Spirito, Lulu Frost, and IOSSELLIANI. We are also meeting with our Italian scarf manufacturer to pick out spring color-ways (our fall cashmere is already delivered and waiting to be put out!). Some new artists (and categories!) are also on our radar but you will have to wait! We will be there until Thursday evening and back in-store on Friday morning. Kate is in the shop Sunday, Wednesday and Thursday. Kate will be a little late on Thursday due to school but will be in at 1:00. I am on email if you have any questions regarding custom or pending projects.