We are loving Seventy Eight Percent’s bags!
Everything by Seventy Eight Percent is handmade by craftsmen and women committed to producing products of the highest quality using the best materials. The leather comes from a renowned tannery in Tuscany, the canvas is Egyptian cotton made in Japan. It can take up to fifty hours to complete a single Seventy Eight Percent bag.
Seventy Eight Percent + Barbour + Moscot = Perfection!
Seventy Eight Percent Schults briefcase, Barbour Heritage International jacket in olive, Moscot Originals glasses
The name “Seventy Eight Percent” was taken from a design manifesto written by the multi-talented Elad Klein, an Israeli designer, artist and musician. He believed that an item should be seventy eight percent perfect, which he determined was the ideal amount of perfection to ensure an object’s quality but that allows the product to still be unique, something that its owner can embrace. Seventy Eight Percent is a company passionate about making bags that are beautiful but also strong, and that regular use will only make better.
Seventy Eight Percent Frida case, Hitchcock Madrona large druzy ring
Every woman should own a blazer. A blazer is the ideal piece of clothing to throw on in the morning to instantly pull together an outfit. One of the most easily wearable “menswear” items for women, blazers (along with sports coats) were initially reserved for sportsmen and were especially popular in Britain. During the 1920s, many men were searching for clothing that was versatile and could be dressed up or down (and that was also significantly less formal than a suit), and so they adopted the blazer and revolutionized its look. The blazer took a little longer to catch on with women; Coco Chanel designed a version in the 1920s but it wasn’t until the 1930s that blazers became staples in women’s wardrobes.
Regular readers of the Hitchcock Madrona Blog probably know that we love menswear. Fittingly, we’ve created our own version of this iconic coat. Hitchcock Madrona blazers are entirely made of wool and they all feature Italian buttons and vintage fabric for the trim. Ours is a little bit longer than the traditional blazer and is perhaps a little closer in feel to a sports coat. This practical, warm and stylish coat comes in an array of colors and is sure to be a favorite of yours for years to come.
We are open today, December 28th!
Do we all agree that the top button MUST be buttoned? Yes, okay good. But now, how do we wear necklaces??! Collared shirts are always a bit tricky with necklaces – usually the necklace falls inside the collar on your skin. If you want to button up your oxford a bigger necklace worn almost like a bow tie works well. I thought this red tuxedo blazer and pressed shirt combo was a good palette to show how I wear a necklace with a high, buttoned up collar.
Amazing cooper “waterfall” necklace by Xenia Mara. This piece is sooooo fabulous. It works with literally everything (believe it or not!). I love this necklace with just an athletic grey v-neck t-shirt, as much as with a silk cocktail dress a la Helmut Lang. The chains reach all the way to your belly button (can I say button one more time in this post!?) and so I thought it would be cool to button (there I go again!) up the blazer too. The necklace then disappears within the blazer.
Crocheted sterling silver and cotton thread necklace by Venessa Arizaga. Evil doily or spider web? Either way – yes!
I cannot stop wearing my MOSCOT frames. They have become an essential in my fall wardrobe.
I chose the Pamela Love arrowhead necklace to show a more delicate look with a buttoned collar. This works because the pendant has some weight. It can’t be too delicate or the collar will be too strong. The necklace also has to be over 18″ long.
I stuck with the arrowhead necklace to wear all day and paired it with dramatic earrings that play off the crude/organic vibe of the necklace. These earrings are so unique! They are made by Karazi Design, a new artist to Hitchcock Madrona. I need to do a proper post on her work but for now check out these hand-carved antler (traditional Balinese design) earrings set in gold plated sterling silver. Obsessed!
Sterling silver spine ring by Michael Spirito (middle finger) and sterling silver, moonstone and pink tourmaline snake ring also by Michael Spirito.
Let me see your top button and statement necklace combinations – post photos on our Facebook page!
Day three in New York City was all about MOSCOT Eyewear for team Hitchcock Madrona. We sat down with Alexandra Scherk (a Moscot on her mother’s side) and Harvey Moscot, a fourth generation MOSCOT owner. During our meeting we all realized that MOSCOT and Hitchcock Madrona, as companies, have a few integral philosophies in common. Both brands highly value family and are both truly family run. Theirs is a company that has been passed down five generations and Dustin and I are, as you know, cousins. We also bonded over our shared passion for consistent and definitive branding. MOSCOT has maintained it’s brand integrity for over 100 years. If that isn’t inspiring for beginners (we felt like beginners compared to their rich history!) I don’t know what is! Harvey also respected the quirk and whimsy of our interiors concepts and window displays. They do a similar presentation in the windows at the original MOSCOT store on Orchard & Delancey.
We are approaching MOSCOT headquarters.
MOSCOT was started in 1915 by Eastern European immigrant, Hyman Moscot. Hyman sold eye glasses from a push cart until his son Sol joined the business in 1925 (at 15!) and helped run the first retail store located at 94 Rivington Street. MOSCOT moved to their home and current location in 1936 at Orchard & Delancey. The headquarters that we visited was opened by the fourth generation owners in the early nineties.
Ali helping us decide on the perfect frames.
Dustin and I in our new frames. Thank you!
We are strictly carrying the MOSCOT Originals line. Here is a description of the line (from moscot.com): “The MOSCOT Originals Collection, based on styles from the MOSCOT archives from 1930-1970, celebrates the classic good looks and timeless design born in decades past. The eyewear retains the authenticity of the original frame styles including real glass lenses in the sunglasses, traditional hardware, and lens colors that precisely duplicate the true old school colors first fabricated by the Company in the 1940s. The faithfully reproduced Collection is available as ophthalmic eyewear or sunglasses, with or without a prescription, in a variety of frame and lens color combinations and sizes.”
Dustin in the MOSCOT headquarters retail store.
About the brand (from moscot.com): “MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand beloved by fans worldwide, MOSCOT remains, at heart, a neighborhood optical shop.”
Admiring my new specs!
Thank you so much Ali and Harvey! The lenses for our order are being cut this week and all 48 pair will ship out next week. I can’t wait to announce their arrival! MOSCOT has agreed to do custom “plano” lenses for our frames (Japan and Hitchcock Madrona only – whoo hoo!) so that you can wear them for fashion. You can still, of course, take them to your optometrist and fill them with your prescription. We will also be getting the MOSCOT Originals line in sunglasses. I WILL be buying another pair of frames when they arrive – I need brown/tortoise too!
I am interrupting my NYC blog for a quick outfit of the day post and an exciting announcement! These photos were taken a few weeks ago when the sun was still shinning in Seattle (I am NOT complaining about the weather – it has been beautiful!). I cannot stop wearing my MOSCOT frames! Hitchcock Madrona will be the exclusive seller for MOSCOT Eyewear in the Pacific Northwest. MOSCOT is a company that is over 100 years old with a rich history as a family business that has been passed down five generations. We are honored to bring this wonderful product to Seattle. MOSCOT has been on Dustin’s radar since he read about the company in GQ Magazine at the tender age of 14. That was a FEW years ago!
“Meckie” frames in black by Moscot.
Steel necklace by Surplus (bottom). Sterling silver monogram shield necklace by Hitchcock Madrona.
Gold filled bangle cuff bracelets by Hitchcock Madrona. Woven cotton and chain bracelet by Venessa Arizaga.
Sterling silver industrial bracelet by Hitchcock Madrona. Prism ring by Eric Saeter.
More photos to come of Dustin and I at MOSCOT headquarters in NYC. Email me if you would like to know when the frames are in stock. They are all ophthalmic quality – ready for your prescription. We are also getting sunglasses.