Obsession: Seventy Eight Percent

We are loving Seventy Eight Percent’s bags!

Everything by Seventy Eight Percent is handmade by craftsmen and women committed to producing products of the highest quality using the best materials. The leather comes from a renowned tannery in Tuscany, the canvas is Egyptian cotton made in Japan. It can take up to fifty hours to complete a single Seventy Eight Percent bag.

Seventy Eight Percent + Barbour + Moscot = Perfection!


Seventy Eight Percent Schults briefcase, Barbour Heritage International jacket in olive, Moscot Originals glasses

The name “Seventy Eight Percent” was taken from a design manifesto written by the multi-talented Elad Klein, an Israeli designer, artist and musician. He believed that an item should be seventy eight percent perfect, which he determined was the ideal amount of perfection to ensure an object’s quality but that allows the product to still be unique, something that its owner can embrace. Seventy Eight Percent is a company passionate about making bags that are beautiful but also strong, and that regular use will only make better.

seventy eight percent

Seventy Eight Percent Frida case, Hitchcock Madrona large druzy ring

Gift Ideas: Father’s Day, June 17th

Come visit for Father’s Day – we actually have a few good gift options for Dad.

Etro Fragrance.  Our picks for men: Ambra (warm, sexy Amber) and New Tradition (old school (ish) men’s fragrance).  $165 each.  Silk Pochette.  Made in Italy for the “Dapper Dad”.  🙂  $75 each

Italian Leather and Japanese Canvas Computer Briefcase, Seventy Eight Percent $625.  Leather and Steel Necklace, Surplus $195.  Bracelets: Leather Ball Chain, Natalia Brilli $125 (right hand), Men’s Id Bracelet $480 and Leather and Sterling Silver Cuff (small) $275, both hitchcock Madrona.

Computer and Ipad Sleeves, Seventy Eight Percent $225 and $205

Linen Scarf.  Made in Italy, hitchcock Madrona $135.  Sterling Silver Cross Ring, Pamela Love $230.  Vintage Heavy Sterling Silver Bracelet $420.

If you can get your Dad to wear jewelry then get in here!  Bronze Spike Ring, Pamela Love $98 (right hand), Necklaces: Black Tourmaline Bullet Necklace, Unearthen $310, Brown Coral and Steel Necklace, Surplus $225.  Leather and Sterling Silver Cuff, hitchcock Madrona $275.

Barbour Umbrella $65.  This is a MUST for the Seattle Dad.  Cotton Scarf, hitchcock Madrona $75.

Just in: Seventy Eight Percent

Very exciting news: we have brand new bags in from Seventy Eight Percent!

There are lots of new color combinations and new styles as well. Including (pictured above on the middle shelf) the Benny ($250) attache case, perfect for a 15″ Macbook Pro, documents, with a roomy pocket for your keys, wallet, etc…

Seventy Eight Percent, Gustav Messenger Bag, $325

The Gustav is a handsome messenger bag big enough for your 15″ laptop with several spacious pockets to accommodate all of your belongings.

Seventy Eight Percent, Frida Attache Case, $215

This sweet little gal is the Frida attache case. Smaller than the Benny, Frida can hold an 11′ Macbook Air or iPad comfortably with a smaller zip picket big enough for your smaller items such as your phone, sunglasses, planners, etc.

Hello Valentines Day Gift Alert! The guy in your life would be so thrilled to get one of these stylish, functional, bags for V-Day. And I’m sure you’ll be trying to “borrow” it as soon as your gift it 😉

Bisou, bisou,



Just In: Holiday Gifts!

‘Tis the season here at hitchcock, we are in full holiday mode. Aside from tons of gorgeous new jewelry we have several other exciting gift options for everyone on your list, including you!


You may have heard that we are carrying Etro fragrance and Seventy Eight Percent bags, but there’s more! Take a peak:

hitchcock Madrona, cashmere socks, $72/pair

We are now carrying scrumptious 100% cashmere socks, in my mind the ultimate luxurious must have for winter…

hitchcock Madrona, silk pouchettes, $79

We also have gorgeous silk pouchettes (tied around the Etro Fragrance boxes, Dustin is such a genius), the perfect pocket square for him or the perfect accessory for you (tie it around your neck, wrist, handbag).

hitchcock Madrona, knit hats, $75

And just in time for this chilly weather, we now have some knit-ware options in the store. We are carrying cozy hats, cowls, and long and short gloves, each piece has been knit by a local knitter and is 100% Alpaca from a local farm right on Vashon Island, too cool.

hitchcock Madrona, short knit gloves, $78, hitchcock Madrona, Large Gold Druzy Ring, $389, Eric Saeter, Gold Oyster Ring, $415

These short fingerless gloves (this IS hitchcock, we want you to be able to wear your rings!) are not Alpaca, they are made of vintage wool and are such a stunning color (we have a cowl too) of bluish grey.

hitchcock Madrona, knit cowl, $155, Eric Saeter, Silver Oyster Ring, $395, Virgins Saints and Angels, Purple Pearl Ring, $275

I love a cowl, so  many ways to wear and always bound to keep you cozy and cute. We will do a “ways-to-wear” post on cowls and pouchettes soon. Until then, stay warm!

Bisou, bisou,


Seventy Eight Percent

You may have heard that we’ve started carrying this super cool bag line, Seventy Eight Percent…

Take a look at these beauties:

We have three sizes :

-The large “Schults” satchel $575

-The medium “Dimitri” satchel $475

-The small “Zazie” satchel $375

All Seventy Eight Percent bags are made with:

-Wax coated Japanese Canvas (produced from Egyptian cotton) that is resilient and water repellent

– Vegetable-tanned Italian Leather (an environmentally friendly tanning process!)

Each bag is HAND MADE, sometimes by up to 3 craftmen&women who can take up to 50 hours to assemble just one bag! The work truly shows in the bags, they are gorgeously crafted.

The “Schults” satchel has a padded compartment ideal for your 15″ MacBook Pro while the “Dimitri” is padded to perfection for your 13″ MacBook Pro. All bags have pocket organizers for your gadgets (iphone, passport, pens, camera, credit cards, etc.)

We also have the “Dirk” shoulder bag/belt bag $205:

This little guy is actually quite versatile, the strap can be detached, run through the bag loops & used as a belt! A totally chic fanny pack.  The main pocket is big enough for an ipad, kindle, or notebook and there are multiple pockets for pens, keys, wallet, all your necessities.

We have two color combos in each size – come in and take a look!

Bisou, bisou,


Inspiration: Margot Tenenbaum

Halloween is coming right up, it is my all time favorite holiday  (dress up&candy…how could it not be?) so I am beyond excited! This year I’ve decided to be the oh so chic-ly tortured playwright Margot Tenenbaum of Wes Andersons The Royal Tenenbaums. 

She has fabulously quirky, sexy bohemian style: striped tennis dresses + a full length fur + loafers  + pink cotton gloves + a plastic barrette & an Hermes Birkin to top it all off! It’s a little crazy but I absolutely adore it and I thought I would share my costume with you all….

Seventy Eight Percent, Dimitri Medium Satchel, $475

I’m still on the hunt for pink cotton gloves, and if anyone has a Birkin they want to donate to a good cause,  I would be forever grateful… teasing.

BUT  I am thrilled to share with you the new line we are carrying at hitchcock, Seventy Eight Percent. Hand crafted Italian vegetable tanned leather and state of the art Japanese cotton canvas, these bags are gorgeous. We have several sizes and color options, and the bags have special pockets for all your tech gadgets, iphones, laptops, etc. Too cool!

Iosselliani Necklace, $350

Margot doesn’t wear much, if any, jewelry in the film but I had a little fun today dreaming up what she might wear. I like to think that she has an enormous jewelry collection, mostly made up of Tenenbaum family heirlooms and decadent gifts from doting suitors. I can definitely picture her in these fantastic Iosselliani and Virgins Saints & Angels pieces.

Virgins Saints & Angels Ring, $275

Have a happy Halloween!

Bisou, bisou,