Travel: Off to India!

India

We’re leaving for our annual buying trip to India! Dustin and I take off Wednesday, January 9th and will return Thursday, January 24th.

We are so excited to discover a ton of amazing new things for the store (just in time for Valentine’s Day!). We will do our best to capture our adventures for the blog.  I have dedicated about a quarter of my tiny suitcase to camera, cords and computer.  That is precious space!

When we return (and get over the wicked jet lag) the blog will feature our finds throughout the spring season.

While we are gone Hitchcock Madrona will be open regular hours during the two weeks that Dustin and I are out of town.  Our wonderful team will be here to hold down the fort and do some blogging of their own.

XOXO

Erica


Inspiration: Dustin’s Road Trip

Dustin’s epic 10 day road trip is where our dreams of the boutique’s interior become reality.  Historically, our sourcing trips have directed the interior concepts heavily.  You never know what you are going to find on the road!  Dustin explored our old haunts (and some new) sourcing fixtures and furniture for our “modern midwest” interior.  He hit all the antique malls, estate sales, salvage yards, and junk shops from Seattle to Dylan, Montana to find the key pieces to anchor our concept.  The cities he sourced in: Ellensburg, WA, Yakima, WA, Pendelton, OR, Baker City, OR, Boise, ID, Salt Lake City, UT, Buffalo, WY, Sheridan, WY, Billings, MT, Dillon, MT then back home through Arco, ID, Boise, ID, Baker City, OR, and back to Seattle, WA.  Our road-trips have been a constant source of inspiration and so much fun over the years.  For the first five years of our business we did every road trip together but this time I had to stay home and hold down the fort.  I will never forget some of the memories we have made lurking around small towns hunting for treasures.

Dustin representing the great state of Oregon.

Baker City, OR is one of our favorite places in the country.  Our fathers grew up on a ranch in a tiny (pop 375) town called Halfway in Pine Valley Oregon about 60 miles from Baker City.  Baker was the closest “big” city to Halfway and our dads would travel there multiple times a year for products and services that could not be found in Halfway.  Conversely, Baker City is, of course, small to Dustin and I and we have had lots of fun hanging with the locals at Stockman’s, the tavern in town.

Descending into Pendetlon, Oregon home of the famous Pendelton Round-Up and Pendelton Wollen Mills.

During our initial concepting for the current interior we dreamt of some sort of treatment for the walls – maybe old barn wood or a fence??   We wanted the installation to be less thematic and more about a color pallet/texture than literal props.  We loved the idea of the colors of wheat fields and big sky country.  In true Dustin form, he found the most amazing fence (Rancher: “Why do you want my old fence?”  Dustin: “I just do.  How much?”).  I didn’t realize how beautiful a fence could be until I saw this one!  It is HUGE, over 10 feet tall and rounded (cool!).  The aged wood gives a warm, rugged, masculine and organic feeling to the space.  It was on the walls for only one day and we got offers to buy it!

Loading up the fence that lines the walls of our boutique in Baker City, OR

Dustin drove the 10 foot fence from Baker City to Seattle in the Toyota.

Welcome to UTAH!

Beautiful rag rug found in our favorite antique mall in Boise, ID.  Did I mention it fits the space perfectly?

Trucker Nelson and his haul.

The wild, wild west!  (Sheridan, WY)

Dustin logged almost exactly 3,000 miles in the Hitchcock Madrona mobile (our Toyota Tacoma) to bring a little bit of the country to the boutique.  If you haven’t seen the current installation come visit!

XOXO

Erica


hitchcock Madrona in NYC: Day 3 MOSCOT

Day three in New York City was all about MOSCOT Eyewear for team Hitchcock Madrona. We sat down with Alexandra Scherk (a Moscot on her mother’s side) and Harvey Moscot, a fourth generation MOSCOT owner. During our meeting we all realized that MOSCOT and Hitchcock Madrona, as companies, have a few integral philosophies in common. Both brands highly value family and are both truly family run. Theirs is a company that has been passed down five generations and Dustin and I are, as you know, cousins. We also bonded over our shared passion for consistent and definitive branding. MOSCOT has maintained it’s brand integrity for over 100 years. If that isn’t inspiring for beginners (we felt like beginners compared to their rich history!) I don’t know what is! Harvey also respected the quirk and whimsy of our interiors concepts and window displays. They do a similar presentation in the windows at the original MOSCOT store on Orchard & Delancey.

We are approaching MOSCOT headquarters.

MOSCOT was started in 1915 by Eastern European immigrant, Hyman Moscot. Hyman sold eye glasses from a push cart until his son Sol joined the business in 1925 (at 15!) and helped run the first retail store located at 94 Rivington Street. MOSCOT moved to their home and current location in 1936 at Orchard & Delancey. The headquarters that we visited was opened by the fourth generation owners in the early nineties.

Ali helping us decide on the perfect frames.

Dustin and I in our new frames. Thank you!

We are strictly carrying the MOSCOT Originals line. Here is a description of the line (from moscot.com): “The MOSCOT Originals Collection, based on styles from the MOSCOT archives from 1930-1970, celebrates the classic good looks and timeless design born in decades past. The eyewear retains the authenticity of the original frame styles including real glass lenses in the sunglasses, traditional hardware, and lens colors that precisely duplicate the true old school colors first fabricated by the Company in the 1940s. The faithfully reproduced Collection is available as ophthalmic eyewear or sunglasses, with or without a prescription, in a variety of frame and lens color combinations and sizes.”

Dustin in the MOSCOT headquarters retail store.

About the brand (from moscot.com): “MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand beloved by fans worldwide, MOSCOT remains, at heart, a neighborhood optical shop.”

Admiring my new specs!

Thank you so much Ali and Harvey!  The lenses for our order are being cut this week and all 48 pair will ship out next week. I can’t wait to announce their arrival! MOSCOT has agreed to do custom “plano” lenses for our frames (Japan and Hitchcock Madrona only – whoo hoo!) so that you can wear them for fashion. You can still, of course, take them to your optometrist and fill them with your prescription.  We will also be getting the MOSCOT Originals line in sunglasses.  I WILL be buying another pair of frames when they arrive – I need brown/tortoise too!

XOXO

Erica


hitchcock Madrona in NYC: Day 2

We were up bright and early (well, 9:00 am) on day two to visit the famous Opening Ceremony showroom.  We work with Opening Ceremony on Pamela Love Jewelry and Venessa Arizaga. The space is beautiful and overflowing with creativity.  Opening Ceremony is a showroom that loves to represent and support emerging artists and bring them national attention and distribution. Basically, they are cooler than cool.

Working with our lovely account executive Angela on a new Pamela Love collection.

Our Pamela Love picks!

Up next – Venessa Arizaga! This collection is so up my alley – pearls, black woven cotton, and chain. Yes – please!

One of my favorite pieces from Venessa Arizaga’s spring 2013 collection. We are only getting one. Who will be the lucky lady??

Proper NYC lunch (this is actually day one – I’m cheating).
Our next meeting was at Eddie Borgo – we are so excited to start carrying his jewelry line. I am sure you have seen his work in a million editorial photo shoots in several national magazines. He was nominated for the Vogue CDFA Fashion Fund Award in 2010 (he got runner up!). Then a year later he won the CDFA Swarovski Award for innovation in accessory design.  His work is edgy yet timeless, sophisticated yet whimsical.

His website describes his esthetic perfectly: “THE EDDIE BORGO COLLECTION IS A STUDY IN TRADITIONS; AMERICAN COSTUME JEWELRY, THE HISTORY OF ROCK AND ROLL, AND THE HERITAGE OF NEW YORK CITY. EDDIE BORGO BRINGS NEW ENERGY AND A MODERN POINT OF VIEW TO THESE ESTABLISHED THEMES, FUSING HIGH END AND STREET IN EVERY PIECE HE CREATES.”

We will be carrying his spring 2013 line as well as a group of pieces from his classic collection – cone bracelet, anyone??

A shot of his spring/summer 2013 inspiration board in his studio. 1990’s Linda – does it get better than 1990’s super models?

Sanae, Dustin, and Kara at Eddie Borgo.

Then for some down time, a stop at our FAVORITE NYC spot – the Double RL store in Soho. Probably the high point of our trip was an exclusive tour of the Double RL showroom at Ralph Lauren headquarters on Madison Ave. It was so thrilling and inspirational. Thank you again to our people. We love you Merry, AC, and Andrew!

What happened inside?? We will never tell!

XOXO

Erica


Outfit of the Day: 80’s Prep meets 90’s Grunge

Today I mixed my decades! On the top half, 1980’s popped collar prep featuring my Brooks Brother’s BOYS navy blazer and Jcrew white and pink oxford. There is something about a preppy blazer and that color pink that is so 1980’s (in a good way – I hope).  Then on the bottom half, my ratty old Levi 501’s that Dustin found in a thrift store (for himself) which I promptly stole and cut off to the most unflattering length that I could manage. The high heeled penny loafers feminize the outfit while tying it all together.

I am wearing one of my favorite gemstones ever – green amethyst. I actually buy more green amethyst than the traditional purple amethyst. It is so clear and sparkly with just a hint of mint green. It is so neutral but not boring at all. This is a great alternative for people with February birthdays that don’t love their birthstone.

Necklace: Green amethyst and vintage “V” chain necklace by Xenia Mara.

These earrings are so beautiful the stone is cut with tons of little facets so the light dances through.

Earrings: Green amethyst and vintage circle chain earrings by Xenia Mara.

My jeans are about 3 sizes too big for me and thus not the most flattering but, I like them!

Bracelets: (right hand) Pearl and vintage chain bracelet by Xenia Mara. (left hand) Rose quartz and bronze bangle by Lulu Frost, Seiko watch (personal), 14K gold filled bangle cuffs by Hitchcock Madrona.

I hope everyone is having a good late summer – we can’t complain about the weather here in Seattle. But fall is just around the corner (secretly excited).

XOXO

Erica


Outfit of the Day: Men’s Shoes

These aren’t actually men’s shoes (my feet are not that big), but they are MADE like men’s shoes.  I purchased these in Orvieto, Italy on holiday with my family in June.  These are handmade in Italy with substantial materials and detailed finish work.  It struck me – women’s shoes are NOT made with substance.  I could feel the difference just by picking up one shoe.  I was sold.

Earrings: Sterling silver, brass and waxed linen earrings by Winifred Grace.

Rings: (left to right) 1) Sterling Silver monogram signet ring by hitchcock Madrona. 2) Indian head penny (1905) and sterling silver ring by Shannon Koszyk. 3) Steel “Ace” ring (personal).

I am off this weekend for Casey’s family reunion tomorrow.  Dustin will be in the store Saturday.  Then D and I are off to Edmonton, Canada for an inspirational trip.  Kate is back in the store on Sunday.  Yeah!

XOXO

Erica


Corduroy in Summer? YES!

Don’t be afraid to bust out the corduroy in summer – at least in a Seattle summer 🙂 . Cords are actually lighter than most denim options (full length, of course).  I love this green corduroy vest with the ethnic jewels I picked out this morning.  This vest is mine (prototype) but we have 5 other colors available.  (Love the hot pink!)

Earrings: Citrine Cluster Earrings, hitchcock Madrona

Necklace: Woven Multi Beaded Necklace, hitchcock Madrona

XOXO

Erica