Obsession: Seventy Eight PercentPosted: January 12, 2013
We are loving Seventy Eight Percent’s bags!
Everything by Seventy Eight Percent is handmade by craftsmen and women committed to producing products of the highest quality using the best materials. The leather comes from a renowned tannery in Tuscany, the canvas is Egyptian cotton made in Japan. It can take up to fifty hours to complete a single Seventy Eight Percent bag.
Seventy Eight Percent + Barbour + Moscot = Perfection!
Seventy Eight Percent Schults briefcase, Barbour Heritage International jacket in olive, Moscot Originals glasses
The name “Seventy Eight Percent” was taken from a design manifesto written by the multi-talented Elad Klein, an Israeli designer, artist and musician. He believed that an item should be seventy eight percent perfect, which he determined was the ideal amount of perfection to ensure an object’s quality but that allows the product to still be unique, something that its owner can embrace. Seventy Eight Percent is a company passionate about making bags that are beautiful but also strong, and that regular use will only make better.
Seventy Eight Percent Frida case, Hitchcock Madrona large druzy ring