Just in: TOM BINNS

Jeweler Tom Binns and CEO Cristina Viera Newton launched Tom Binns Design in 2004. Binns has been crafting jewelry for over twenty years, having begun his career in 1981. Viera Newton has worked in the fashion industry for decades. She started as a model in the 1970s for the likes of Yves Saint Laurent, Dior, and Givenchy. Later, she translated this experience to the business side of fashion, serving alongside Valentino’s Director of Public Relations dressing and styling some of the world’s most famous celebrities.

Together, they have created a line that is exciting and dynamic with an urban feel. Tom Binns Design is regularly profiled in Vogue Magazine. The line has been awarded numerous prestigious honors, including Accessory Designer of the Year by the Council of Fashion Designers of America (“CFDA”) in 2006. Always on the cutting-edge of style, he recently collaborated with Lisa Hoffman (perfumer and wife of the Academy Award winning Dustin) on a line of scented pendants to be worn like necklaces. His innovative approach to fashion has made his jewelry a favorite of some of today’s most iconic women (even one fashionable first lady!).

Tom’s primary inspiration has long been Dada, an artistic movement that took place during the first half of the twentieth century. Born out of anger at the advent of the First World War, the Dadaists were largely a collection of French and German individuals who congregated in Zurich, Switzerland during the nineteen teens and twenties. They began making art that defied any conventions and easy forms of classification. Their work challenged not only established artistic styles, but also society as a whole. The Dadaist’s art is alternately outrageous, moderately offensive, hilarious, and playful. Poking fun at what was held to be sacred by society, including art and artistic traditions, Marcel Duchamp (the most famous Dadaist), drew a mustache on an image of the Mona Lisa for his work “L.H.O.O.Q.” In 1917, he submitted a urinal (which he titled “Fountain”) into an art show under a pseudonym. This humorous attitude belies the seriousness of the intent behind the Dadaist’s work that profoundly shook up the art world, permanently altering it and changing the public’s definition of what can qualify as “art”.

All of Binns’ jewelry is imbued with a Dadaist spirit. His work is fun, exciting, and unlike any other jeweler’s designs. With a sensibility all his own, Tom was one of the first jewelers to embrace the use of multiple large stones for maximum dramatic effect. His creations are bold statement pieces that enliven any outfit. We are so pleased to carry his line at Hitchcock Madrona!


(Duchamp’s Mona Lisa)

Tom Binns’ irreverent approach to design inspired me to photograph his pieces sprinkled inside and outside the store. These are only a few of the items we have – come visit and add this legendary artist to your collection.






It is our absolute pleasure to introduce Tom Binns to our clients. He is an artist we have admired for almost a decade. His influence is apparent in many of the top jewelry designers of our time.



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