hitchcock Madrona in NYC: Day 3 MOSCOTPosted: October 18, 2012
Day three in New York City was all about MOSCOT Eyewear for team Hitchcock Madrona. We sat down with Alexandra Scherk (a Moscot on her mother’s side) and Harvey Moscot, a fourth generation MOSCOT owner. During our meeting we all realized that MOSCOT and Hitchcock Madrona, as companies, have a few integral philosophies in common. Both brands highly value family and are both truly family run. Theirs is a company that has been passed down five generations and Dustin and I are, as you know, cousins. We also bonded over our shared passion for consistent and definitive branding. MOSCOT has maintained it’s brand integrity for over 100 years. If that isn’t inspiring for beginners (we felt like beginners compared to their rich history!) I don’t know what is! Harvey also respected the quirk and whimsy of our interiors concepts and window displays. They do a similar presentation in the windows at the original MOSCOT store on Orchard & Delancey.
We are approaching MOSCOT headquarters.
MOSCOT was started in 1915 by Eastern European immigrant, Hyman Moscot. Hyman sold eye glasses from a push cart until his son Sol joined the business in 1925 (at 15!) and helped run the first retail store located at 94 Rivington Street. MOSCOT moved to their home and current location in 1936 at Orchard & Delancey. The headquarters that we visited was opened by the fourth generation owners in the early nineties.
Ali helping us decide on the perfect frames.
Dustin and I in our new frames. Thank you!
We are strictly carrying the MOSCOT Originals line. Here is a description of the line (from moscot.com): “The MOSCOT Originals Collection, based on styles from the MOSCOT archives from 1930-1970, celebrates the classic good looks and timeless design born in decades past. The eyewear retains the authenticity of the original frame styles including real glass lenses in the sunglasses, traditional hardware, and lens colors that precisely duplicate the true old school colors first fabricated by the Company in the 1940s. The faithfully reproduced Collection is available as ophthalmic eyewear or sunglasses, with or without a prescription, in a variety of frame and lens color combinations and sizes.”
Dustin in the MOSCOT headquarters retail store.
About the brand (from moscot.com): “MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand beloved by fans worldwide, MOSCOT remains, at heart, a neighborhood optical shop.”
Admiring my new specs!
Thank you so much Ali and Harvey! The lenses for our order are being cut this week and all 48 pair will ship out next week. I can’t wait to announce their arrival! MOSCOT has agreed to do custom “plano” lenses for our frames (Japan and Hitchcock Madrona only – whoo hoo!) so that you can wear them for fashion. You can still, of course, take them to your optometrist and fill them with your prescription. We will also be getting the MOSCOT Originals line in sunglasses. I WILL be buying another pair of frames when they arrive – I need brown/tortoise too!